Introducing Soirée
Soirée turns culinary curiosity into ice cream.
With thoughtfully curated flavours and unexpected pairings, the brand offers an experience that feels closer to a tasting menu than a traditional ice cream shop.
The Ask
Invite adventurous foodies outside Toronto to discover Soirée and experience its unique ice cream flavours.
The Insight
Music doesn’t just set the mood, it changes how things taste.
Pairing ice cream and music together to create a multi- sensory experience.
The Solution
Soirée hits the note
Execution #1: The Playlist Palate
Every Soirée flavour has its own soundtrack.
Through curated Spotify playlists inspired by the taste, mood, and personality of each flavour, Soirée turns ice cream into an experience that can be heard as well as tasted.
For example:
Miso Caramel
Sweet meets umami | Japanese City Pop
Playlist: After Midnight in Tokyo
Featuring: Mariya Takeuchi, Anri, Taeko Ohnuki
Banana Bread
Comforting, nostalgic, homemade | Acoustic Folk
Playlist: Sunday Morning, No Plans
Featuring: Norah Jones, Jack Johnson, The Lumineers
Truffle & Mascarpone
Luxurious and understated | Classical Piano
Playlist: The Dinner Party That Went Until 2AM
Featuring: Ludovico Einaudi, Nils Frahm, Ólafur Arnalds
Execution #2: Digital promotions
As a new brand, Soirée will adopt a digital-first strategy, leveraging in-stream video ads & social media to reach food lovers beyond Toronto.
In- Stream Video Ads
On YouTube and Spotify, Soirée reaches audiences where sound already shapes experience.
Through immersive, sensory-led ads, listeners are invited to discover how music can influence flavour- and how every Soirée scoop has its own soundtrack.
Instagram Reels& Posts
Through flavour spotlights, playlist pairings, and sensory storytelling, every post invites audiences to discover Soirée through both taste and sound.
Execution #3: The Soirée Tour
Each city becomes its own track.
Featuring local artists and curated ice cream flavours, The Soirée Tour transforms flavour and sound into a one-of-a-kind experience designed to be savoured and shared.
Event poster
Scratch & Sniff Postcards
An invitation you can smell. Featuring the scents of Soirée's signature flavours, these postcards build anticipation for The Soirée Tour while giving audiences a first taste of the experience.
Merch
Exclusive merch created in collaboration with Charlotte Day Wilson for the Oakville stop. Inspired by the music, mood, and flavours of the evening, each piece becomes a tangible memory of Soirée to take home.
The Case Board
