The Ask
Invite foodies outside of Toronto to learn about the brand and try its ice cream.
The Insight
Music doesn’t just set the mood, it changes how things taste.
Pairing ice cream and music together to create a multi- sensory experience.
The Solution
Soirée hits the note
Execution #1: The Playlist Palate
As the brand is still in its early stages, we focus on building a strong presence across digital platforms.
Each Soirée flavour has a Spotify playlist that matches its taste and mood, creating your perfect soirée.
Digital Ads
On YouTube and Spotify, sensory ads meet listeners where sound already shapes feeling.
Execution #2: Social Posts
From unique ice cream flavours to Spotify playlists, every post brings people into the sensory Soirée experience.
Execution #3: The Soirée Tour
A multi-city music event where each city becomes its own track, shaped by local artists and Soirée’s curated ice cream flavours- bringing “music & ice cream” nights to life.
Scratch & Sniff Postcards
An invitation you can smell- teasing Soirée’s signature ice cream flavours while inviting you to experience the Soirée tour in your city.
Merch
Presenting exclusive merch for the Oakville stop, inspired by and created in collaboration with Charlotte Day Wilson. A tangible piece of memory from (this) Soirée.
The Case Board
