The Ask
Invite foodies outside Toronto into a multi-sensory Soirée experience of flavour, sound, and feeling.
The Insight
Music doesn’t just set the mood- it changes how things taste.
The Solution
Soirée Hits the Note
Execution #1: The Soirée Tour
A multi-city experience where each city becomes its own track, shaped by artists, venues, and curated flavours.
Scratch & Sniff Postcards
An invitation you can smell- bringing together artists, music, and flavour for the night ahead.
Execution #2: The Playlist Palate
Each Soirée flavour has a Spotify playlist that matches its taste and mood, creating your perfect Soirée.
Digital Ads
On YouTube and Spotify, sensory ads meet listeners where sound shapes how they feel. Soirée hits every note- from sound to taste.
Execution #3: Social Posts
From flavours and playlists to events and merchandise, every post brings people into the Soirée experience.
Execution #4: Merch
Presenting exclusive merch for the Oakville stop, inspired by and created in collaboration with Charlotte Day Wilson. Soirée brings you the flavour and the note.
The Caseboard
