The Challenge
Gen Zs and Millennials are well aware of sex protection, but not about hearing protection. They're constantly exposed to loud sounds, but not using the proper protection- earplugs!
The Solution
Trojan partners with the Canadian Hard of Hearing Association (CHHA) to promote hearing safety by bringing together two forms of protection.
The Big Idea- Practice Safe Sound
Phase 1
OOHs/ Wild Postings
Social Media Posts
Phase 2- Products & Packaging
Phase 3- Activations
Giveaways
Trojan will lead the movement by placing the products at the locations below,
- clinics
- schools
- concerts
- bars
- cinemas
Concerts: Vans Warp Tour
Concert merch
A portion of merchandise sales will be donated to CHHA’s hearing safety programs.
The Case Board
