The Challenge
Millions of Gen Zs and Millennials are constantly exposed to loud sounds, but not using proper protections- earplugs!
The Solution
Trojan partners with the Canadian Hard of Hearing Association (CHHA) to promote hearing safety by bringing together two forms of protection.
The Big Idea- Practice Safe Sound
Phase 1
Wild Posting
Social Posts
Phase 2- Products & Giveaways
Trojan will lead the movement by placing the products at places where people need them the most, including clinics, schools, concerts, bars, and cinemas.
Phase 3
Concerts: Warp Tour Montreal
Concert merch
A portion of merchandise sales will be donated to CHHA’s hearing safety programs.
