The Challenge
Gen Z is exhausted, now known as the burnout generation. They grew up in hustle culture. They’re overwhelmed and overworked.
The Solution
For burnt-out Gen Z, Tropicana Refreshers offer a moment of relaxation and happiness.
The Big Idea- Squeeze the Moment
Phase 1
OOHs
Social Posts
Phase 2- Radio Spot
Phase 3- Collaborations
Tropicana Refreshers x Instax
Instax is instant- one click, your moment is captured.
A perfect pair to Tropicana Refreshers, reminding people to seize the moment.
And it's a tangible piece of memory.
Tropicana Refreshers x Snapchat Filter
Similarly, Snapchat is all about capturing the moment.
When people snap a photo with Tropicana's customized filter, it reminds them to take a breather.
And it's shareable!
