The Challenge
Gen Z is exhausted, now known as the burnout generation. They grew up in hustle culture. They’re overwhelmed and overworked.
The Solution
For burnt-out Gen Z, Tropicana Refreshers offer a moment of relaxation and happiness.
The Big Idea- Squeeze the Moment
Phase 1- OOHs & Social Posts
Phase 2- Radio Spot
Phase 3- Activations
Tropicana Refreshers x Instax
Instax is instant- one click, your moment is captured. Making it perfect to pair together with Tropicana Refreshers and remind our audience to seize the moment.
Tropicana Refreshers x Snapchat Filter
Similarly, Snapchat is all about capturing the moment. By partnering with Snapchat, Tropicana increases its brand engagement and visibility through a fun and shareable way.
